Project Description

Branding Overhaul 

Koala came to work with TwistedPair at an exciting time. The business was then just past their tenth anniversary, and entering what we now reflect on as the ‘hyper-growth’ stage.

The team had expanded, and so had the service offering. Twisted was working with global household names. They needed a brand which would reflect their heritage as well as the direction in which they were heading. It needed to appeal to and attract more global ‘blue-chip’ firms. These were fast becoming the speciality of TwistedPair and their sweet-spot in what is a highly competitive market.

A complete refresh of the Twisted brand was recommended, starting with the logo followed by a re-vamp of their website. The culture of the business, starting with just two guys and a shed (for an office), still exists today at TwistedPair. A work hard play hard nature, of fun, friendship and enjoyment are still visible among the team. It was essential to ensure this was well represented.

At Koala, brand is our forte. We understand that branding isn’t just colour and fonts but made up of lots of different expressions; it’s the relationship between a company and its customers. We spent time to understand the sector, the customer, current trends and the overall business objectives of TwistedPair and working with an external team also, led the process of a full branding overhaul.

Once the logo and website projects concluded, it was time for Koala to take full control of the launch and implementation of the brand strategy. This process required looking at all branded streams from vehicles to internal and external marketing collateral, social media channels and working very closely with the sales team for integrated sales and marketing tools. Koala quickly became an integral part of the Twisted team and their future growth plans.

Our hand-crafted marketing solutions allow us to become an extension of a clients team, offering a range of marketing skills and consultancy services. We bend and flex to a business and their needs. Koala is proud to be the marketing partner of choice to TwistedPair and continues to enjoy acting as a part of their incredible team.

SKILLS NEEDED

Logo Design
Website Development/Design
Graphic Design
Content Writing

CATEGORIES

Brand Development

CLIENT

TwistedPair

WEBSITE
ANIMATION
VIDEO CASE STUDY
SALES INTEGRATION
BLOG
“Caleigh has been involved with everything from our web design, to social media, and even a complete brand refresh. At every stage, she has brought creativity and flair, while remaining professional at all times. Koala Marketing continues to add value to our marketing strategy at every step.
Highly recommended!”
Adam Glyde, Founder TwistedPair
“Koala Marketing came highly recommended. We needed exhibition collateral and some stand-out sales tools, ahead of a big industry event. They presented some impressive ideas. The event was a massive success, with two significant opportunities in the sales pipeline, taking the ROI to an astounding 7900%. I trust them entirely as marketing partners and look forward to the next project together.”
Liam Graham, Director Spectrum Infrastructure

“Koala Marketing listened, understood and translated our wants and requirements for developing a recognisable, sustainable and timeless brand. Explaining in detail at every step, how the changes would be perceived and beneficial to us as a company. Any company would benefit from Caleigh and Koala Marketing reviewing their branding.”

Gavin Le Maistre, Managing Director Threshold Security
“They gave us three excellent logos which were all equally creative, clean and strong in design. They made the process of working together very easy. Their prices are more than fair and their support and approachability throughout was great. We will use them for all our design needs.”
Daniel Brunnen, Director - En Route Logistics

“We hired Koala Marketing to manage our social media. In no time, we had a clear and personalised strategy established, which took in to account our company-wide plans. It’s been just three months, and already our presence on Facebook has grown as a result of great content our customers want to engage with. Handing this over to the capable hands of Koala has given us more time to focus on our business. Thank you for using your expertise to make our core social channel look more professional.”

Craig Smith, Director - The Baggage Handling Company

“Caleigh has been absolutely brilliant in providing an easy process to understand and an affordable service for our content marketing needs. As a startup, Koala Marketing has taken the time to listen and learn about us and our business objectives. Since, they have given guidance and support the whole way, whilst being flexible to our needs and very considered with our feedback. It’s been a great partnership, and I’m over the moon with the strategy and content that has been created for my business – I can’t recommend this marketing agency more highly.”

Daniella Bird, Founder - Space Positive

I am in love with Koala Marketing! Feels like I have my very own marketing team, someone I can trust and rely on to bring my ideas to life, whilst also delivering results based on the objectives set each month. A great company with great ethics, highly recommended.”

Lauren de Vries, Founder - LDV

“Caleigh at Koala Marketing came to our Networking event and delivered a great and informative LinkedIn presentation tailored to small business owners. It was a timely presentation with great tips on improving your posts and increasing your business visibility.”

Peter Johnson, Director - Homes of Hampshire

“Koala Marketing has provided us with a complete branding startup package. As a new business, we were keen to work with someone with similar ethics, and Koala completely grasped our vision from the start. The service has been seamless, and we now have a logo and branding, which we are proud to show off. Everything has been designed by Koala Marketing, from logo to business cards and now our website. Brunnen & Co Consultancy can highly recommend their services, and we hope to continue this relationship with future marketing and social media projects.”

Claire Carvalho, Director - Brunnen & Co Consultancy

“What can I say. Words are not enough. I came to Caleigh with a re-start project which involved re-branding my online digital business, which I had never considered before, and she walked me through the process with so much ease. The end product was more than I could ever imagine; I was so delighted and feel very proud of my new Branding. Highly Recommended!”

Nicola Paull, Founder - Nicola Paull Academy

“Thank you, Koala Marketing, for creating a refreshing new branding for our new company. Caleigh spent a lot of time to understand me, my business and my values, which is so important. I will certainly be working with her again and recommend you do too. Thanks!”

Paul Hammond, Founder - Panthera Life

“PureSun beauty salon and skin clinic has been working with Koala Marketing since 2018 for marketing support. They help us to keep our business goals on track, and we know we can call them anytime to ask for advice or tell them about changes we need to inform our customers about. It’s a great relationship, huge benefits with minimal effort – they just get us and our needs!”

Marcin Prus, Director - PureSun

“Working with Caleigh from Koala Marketing has been very helpful to Stensborg because it has brought both order and creativity to our business marketing plans. Our digital activities have levelled up since this partnership began; we are very pleased with the outcomes.”

Jan Stensborg, CEO - Stensborg

“Love Love Love our new logo and brand concept!! Rafferty Resourcing partnered with Koala for a new logo and brand concept, and the results were AMAZING!!! I would highly recommend them to small businesses looking for marketing support. Koala has been such a pleasure to work with, and we can’t wait for our new website and marketing material. Thank you sooooo much!”

Jodie Rafferty, Director - Rafferty Resourcing

“We have been very impressed with Caleigh and her team at Koala. They have taken time to understand our different service divisions and have been excellent at communicating ideas and producing content. Supportive and knowledgeable, we look forward to continuing our marketing strategy with Koala.“

Dan Tomassi, MD - DTX Solutions
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At Koala we are about more than just numbers. We are people driven, passionate and keen to educate and lead others into sustainable and eco-friendly futures. Working with us will help your business to streamline marketing actions into measurable results using our effective smart marketing services.