Brand Alignment for Security Company

Threshold Security Systems, a well-established security company based in Portsmouth, Hampshire, was looking to realign their brand.

Working with a range of agencies for their marketing activities for some time, without clear guidelines, had muddied their company messaging and taken their strategy off-piste.

Initial meetings were held to discuss past actions, successes and failures and what the objectives were on working with Koala.

It was clear that brand awareness was high on the agenda, and a kick-off project was undertaken to look at all existing collateral and to produce a brand guidelines document. This document included the vision, mission and values of Threshold Security, which were established by Koala as part of the overall deliverables. Also detailed were fonts, colours, logo usage and imagery, and a boilerplate defined of each of the core products and services on offer.

Once the brand had been clearly established within the guidelines, a focus was drawn on the bell boxes. These are a crucial focus of the business, and as such, a redesign process carried out to ensure maximum visibility of the Threshold Security brand upon installation of these assets.

SKILLS NEEDED

Graphic Design
Brand Guidelines
Product Design
Business Positioning

CATEGORIES

Branding

CLIENT

Threshold Security

“Caleigh has been involved with everything from our web design, to social media, and even a complete brand refresh. At every stage, she has brought creativity and flair, while remaining professional at all times. Koala Marketing continues to add value to our marketing strategy at every step.
Highly recommended!”
Adam Glyde, Founder - TwistedPair
“Koala Marketing came highly recommended. We needed exhibition collateral and some stand-out sales tools, ahead of a big industry event. They presented some impressive ideas. The event was a massive success, with two significant opportunities in the sales pipeline, taking the ROI to an astounding 7900%. I trust them entirely as marketing partners and look forward to the next project together.”
Liam Graham, Director - Spectrum Infrastructure

“Koala Marketing listened, understood and translated our wants and requirements for developing a recognisable, sustainable and timeless brand. Explaining in detail at every step, how the changes would be perceived and beneficial to us as a company. Any company would benefit from Caleigh and Koala Marketing reviewing their branding.”

Gavin Le Maistre, Managing Director - Threshold Security

“They gave us three excellent logos which were all equally creative, clean and strong in design. They made the process of working together very easy. Their prices are more than fair and their support and approachability throughout was great. We will use them for all our design needs.”

Daniel Brunnen, Director - En Route Logistics

“We hired Koala Marketing to manage our social media. In no time, we had a clear and personalised strategy established, which took in to account our company-wide plans. It’s been just three months, and already our presence on Facebook has grown as a result of great content our customers want to engage with. Handing this over to the capable hands of Koala has given us more time to focus on our business. Thank you for using your expertise to make our core social channel look more professional.”

Craig Smith, Director - The Baggage Handling Company

“Caleigh has been absolutely brilliant in providing an easy process to understand and an affordable service for our content marketing needs. As a startup, Koala Marketing has taken the time to listen and learn about us and our business objectives. Since, they have given guidance and support the whole way, whilst being flexible to our needs and very considered with our feedback. It’s been a great partnership, and I’m over the moon with the strategy and content that has been created for my business – I can’t recommend this marketing agency more highly.”

Daniella Bird, Founder - Space Positive

I am in love with Koala Marketing! Feels like I have my very own marketing team, someone I can trust and rely on to bring my ideas to life, whilst also delivering results based on the objectives set each month. A great company with great ethics, highly recommended.”

Lauren de Vries, Founder - LDV

“Caleigh at Koala Marketing came to our Networking event and delivered a great and informative LinkedIn presentation tailored to small business owners. It was a timely presentation with great tips on improving your posts and increasing your business visibility.”

Peter Johnson, Director - Homes of Hampshire

“Koala Marketing has provided us with a complete branding startup package. As a new business, we were keen to work with someone with similar ethics, and Koala completely grasped our vision from the start. The service has been seamless, and we now have a logo and branding, which we are proud to show off. Everything has been designed by Koala Marketing, from logo to business cards and now our website. Brunnen & Co Consultancy can highly recommend their services, and we hope to continue this relationship with future marketing and social media projects.”

Claire Carvalho, Director - Brunnen & Co Consultancy

“What can I say. Words are not enough. I came to Caleigh with a re-start project which involved re-branding my online digital business, which I had never considered before, and she walked me through the process with so much ease. The end product was more than I could ever imagine; I was so delighted and feel very proud of my new Branding. Highly Recommended!”

Nicola Paull, Founder - Nicola Paull Academy

“Thank you, Koala Marketing, for creating a refreshing new branding for our new company. Caleigh spent a lot of time to understand me, my business and my values, which is so important. I will certainly be working with her again and recommend you do too. Thanks!”

Paul Hammond, Founder - Panthera Life

“PureSun beauty salon and skin clinic has been working with Koala Marketing since 2018 for marketing support. They help us to keep our business goals on track, and we know we can call them anytime to ask for advice or tell them about changes we need to inform our customers about. It’s a great relationship, huge benefits with minimal effort – they just get us and our needs!”

Marcin Prus, Director - PureSun

“Working with Caleigh from Koala Marketing has been very helpful to Stensborg because it has brought both order and creativity to our business marketing plans. Our digital activities have levelled up since this partnership began; we are very pleased with the outcomes.”

Jan Stensborg, CEO - Stensborg

“Love Love Love our new logo and brand concept!! Rafferty Resourcing partnered with Koala for a new logo and brand concept, and the results were AMAZING!!! I would highly recommend them to small businesses looking for marketing support. Koala has been such a pleasure to work with, and we can’t wait for our new website and marketing material. Thank you sooooo much!”

Jodie Rafferty, Director - Rafferty Resourcing

“We have been very impressed with Caleigh and her team at Koala. They have taken time to understand our different service divisions and have been excellent at communicating ideas and producing content. Supportive and knowledgeable, we look forward to continuing our marketing strategy with Koala.“

Dan Tomassi, Managing Director - DTX Solutions
“Having worked recently with Caleigh at Koala Marketing on a new logo and branding for Brilliant Blu, I wouldn’t hesitate to recommend her. She helped us to clarify our brand values, mission and vision and created a logo, brand and assets that we love. She is thorough, creative and also lot of fun to work with. We have already recommended her to some of our clients and they are as pleased with her work as we were.”
Jo Hilder, Director - Brilliant Blu

“We are a property startup in Hampshire, UK. We required some marketing to assist us in reflecting our new brand online. With a lack of time, we felt in safe hands with Koala Marketing, who took the hassle away from us needing to be too involved and, after some learning about us, helped us establish our story through our new website. We are pleased with the outcome and learned a lot throughout the process. We will be tapping into their expertise again!”

Darren Brown, Director - Hansen Homes

“The support from Koala Marketing from the beginning has been brilliant…in taking my thoughts and bringing them to life in a logo for Moreco. They gathered information around my brand identity efficiently, and even though I didn’t provide specific details on colours, fonts or layouts, they showed me brand examples I loved. Working with a team with such a personal touch put my mind at ease and got the brand’s ethos I am trying to build from the off. I have really enjoyed working with the team.”

Staffan James, Founder - Moreeco

“Koala Marketing is, without a doubt, not only the best marketing and web design company I have ever dealt with but one of my favourite business partners too!! 

 

As I have a strong understanding of my values and how these translate to my business, I knew that to get the new website that I imagined, I would need to find a company that could speak in my voice. Over a year, I spoke and met with other web design companies and always felt they fell short in some way. Then two companies recommended Koala Marketing for their marketing and brand development work.

 

Caleigh’s enthusiasm, creativity, drive, and passion were evident from our first conversation, and everything clicked into place after that.

 

The result speaks for itself; our new website (www.bluepiranha.co.uk) truly showcases our brand and conveys our value-driven “WHY”. It has massively increased company credibility and has set us apart from our competition. 

 

Thank you, Koala!!”

Jann Railton, Owner - Blue Piranha
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