‘Movie night’ was a Christmas campaign for TwistedPair; globally operating communications experts. As technology specialists in delivering audiovisual services, it was critical to ensure this core area of their business was reflected in the essence of this campaign by generating interest in workplace AV.
Koala has been working with TwistedPair for over three years. As marketing professionals, this relationship has lead TwistedPair to new heights in their marketing and communications strategies, which have, in turn, aided them in achieving their core business objectives.
The last few years have seen significant growth for TwistedPair, and we are very honoured to have been part of the journey in providing support across; strategy and campaign planning and implementation, content marketing, social media management, brand development, graphic design, print, web design/development and maintenance, and video marketing.
The annual Christmas campaign is an excellent way to showcase the personality and culture of this growing technology-led firm. Working with high-growth organisations, many of which are household names, this action needed to actively and positively represent the TwistedPair brand in all its glory.
The message: The holiday season involves relaxing with family and friends, chilly nights in and searching for the ideal Christmas movie.
Following essential research, planning and the production of a detailed brief, Koala worked with a talented illustrator to create a beautifully handcrafted artwork. This asset formed the visual backbone of the Christmas campaign across e-marketing, social media, print and direct mail.
#TwistedMovieNight was, as always, great fun to be part of, and we were delighted with the outcomes of the project and in meeting campaign objectives.