Get Beardy was a Christmas campaign for TwistedPair.
Twisted was founded by two friends who built what is now a globally operating communications company, around the core principles of friendship, enjoyment and hard work. These founding beliefs are still visible in the culture of TwistedPair today, now 15-years on.
As dedicated marketing partners to Twisted for 3-years, we have worked with them across multiple disciplines including; strategy and campaign planning and implementation, copywriting, social media management, brand development, graphic design, print, and web design/development and maintenance, and most recently video. The annual Christmas campaign is a great way to show the personality and ethos of the business and one we know very well at Koala.
Working with many like-minded organisations, TwistedPair needed to ensure the campaign reflected the character and brought, as always, some fun and comedy to their Xmas festivities. This formed part of a broader DM campaign where Santa hats and beards were also gifted. It was Koala’s responsability to produce a card that would spark interest and engagement, and encourage participation in a ‘merry’ #GetBeardy campaign.
The campaign included many marketing elements, including social media, e-marketing and direct mail and was as always, a blast to be part of administering.