Project Description

Get Beardy

Get Beardy was a Christmas campaign for TwistedPair.

Twisted was founded by two friends who built what is now a globally operating communications company, around the core principles of friendship, enjoyment and hard work. These founding beliefs are still visible in the culture of TwistedPair today, now 15-years on.

As dedicated marketing partners to Twisted for 3-years, we have worked with them across multiple disciplines including; strategy and campaign planning and implementation, copywriting, social media management, brand development, graphic design, print, and web design/development and maintenance, and most recently video. The annual Christmas campaign is a great way to show the personality and ethos of the business and one we know very well at Koala.

Working with many like-minded organisations, TwistedPair needed to ensure the campaign reflected the character and brought, as always, some fun and comedy to their Xmas festivities. This formed part of a broader DM campaign where Santa hats and beards were also gifted. It was Koala’s responsability to produce a card that would spark interest and engagement, and encourage participation in a ‘merry’ #GetBeardy campaign.

The campaign included many marketing elements, including social media, e-marketing and direct mail and was as always, a blast to be part of administering.


Social Media
Direct Mail
Graphic Design


Strategy and Campaign Planning



“Caleigh has been involved with everything from our web design, to social media, and even a complete brand refresh. At every stage, she has brought creativity and flair, while remaining professional at all times. Koala Marketing continues to add value to our marketing strategy at every step.
Highly recommended!”
Adam Glyde, Founder TwistedPair
“Koala Marketing came highly recommended. We needed exhibition collateral and some stand-out sales tools, ahead of a big industry event. They presented some impressive ideas. The event was a massive success, with two significant opportunities in the sales pipeline, taking the ROI to an astounding 7900%. I trust them entirely as marketing partners and look forward to the next project together.”
Liam Graham, Director Spectrum Infrastructure

“Koala Marketing listened, understood and translated our wants and requirements for developing a recognisable, sustainable and timeless brand. Explaining in detail at every step, how the changes would be perceived and beneficial to us as a company. Any company would benefit from Caleigh and Koala Marketing reviewing their branding.”

Gavin Le Maistre, Managing Director Threshold Security
“They gave us three excellent logos which were all equally creative, clean and strong in design. They made the process of working together very easy. Their prices are more than fair and their support and approachability throughout was great. We will use them for all our design needs.”
Daniel Brunnen, Director - En Route Logistics

“We hired Koala Marketing to manage our social media. In no time, we had a clear and personalised strategy established, which took in to account our company-wide plans. It’s been just three months, and already our presence on Facebook has grown as a result of great content our customers want to engage with. Handing this over to the capable hands of Koala has given us more time to focus on our business. Thank you for using your expertise to make our core social channel look more professional.”

Craig Smith, Director - The Baggage Handling Company

Let’s Work Together


At Koala we are about more than just numbers. We are people driven, passionate and keen to educate and lead others into sustainable and eco-friendly futures. Working with us will help your business to streamline marketing actions into measurable results using our effective smart marketing services.