Marketing Retainers

Consistent creative support to keep your brand moving forward

Big projects are exciting — full of fresh ideas, launches, and bursts of energy. But marketing isn’t just about the big moments. It’s about the steady, ongoing support that keeps your brand visible, consistent, and connected to your audience.

That’s where a marketing retainer comes in. Reliable, flexible, and tailored around your business, a retainer gives you dedicated creative support every month — without the cost of a full-time hire.

‘Every retainer is flexible. Tasks can change month to month, depending on what your business needs most. Think of it as having a creative teammate on call — consistent, reliable, and always aligned with your bigger goals.’
Why choose a retainer?

A retainer means you’ve got a Creative Director in your corner each month — your own creative partner, ready to slot in wherever you need support.

🌿 Consistency — steady creative momentum
🌿 Clarity — one fixed monthly fee (easy to budget!)
🌿 Priority — guaranteed time reserved for you
🌿 Flexibility — scale up or down with just a month’s notice
🌿 Partnership — I get to know your brand inside out

Scroll down to explore the packages — flexible support designed to match where your business is right now (and where you want it to grow).

What’s included?

Every business is different, so your retainer flexes to cover the support you need most:

  • Creative consultancy & marketing strategy
  • Design — from brochures to brand refreshes, social graphics to digital assets
  • Website support & development, and creative tweaks
  • Copywriting, blogs, newsletters & PR
  • Podcasts, photography & video content
  • Or simply: “Caleigh, can you…?” — and I’ll make it happen!
‘Boost it’
‘Ah, balance’
‘Big momentum’
How it Works

It’s just 6 easy steps to get your marketing up and running:

All retainers are billed monthly via GoCardless (an easy, automated payment system). At the start, you’ll receive an invoice for the full agreement along with a simple contract to sign. No hidden extras — just one clear monthly fee that makes budgeting easy.

1. CHOOSE YOUR PACKAGE

Starter, Growth, or Partner, depending on the level of support you need.

2. Kick-off call

We’ll chat through your goals, priorities, and where I can make the biggest difference.

3. Share your tasks

You send over priorities at least a week in advance (more notice is even better!).

4. I get to work

I’ll use your retainer hours flexibly across any marketing needs.

5. Track your time

I keep a clear log so you always know where your hours go.

6. review & adapt

Each month we can adjust focus, scale up or down, or end with just one month’s notice.

“Working with Caleigh from Koala Marketing has been very helpful to Stensborg because it has brought both order and creativity to our business marketing plans. Our digital activities have levelled up since this partnership began; we are very pleased with the outcomes.”

Jan Stensborg, CEO, Stenborg

“We have been very impressed with Caleigh and her team at Koala. They have taken time to understand our different service divisions and have been excellent at communicating ideas and producing content. Supportive and knowledgeable, we look forward to continuing our marketing strategy with Koala.“

Dan Tomassi, Owner, DTX Solutions

“I am in love with Koala Marketing!  Feels like I have my very own marketing team, someone I can trust and rely on to bring my ideas to life, whilst also delivering results based on the objectives set each month. A great company with great ethics, highly recommended.”

Lauren de Vries, LDV Hub, Founder

“Caleigh has been absolutely brilliant in providing an easy process to understand and an affordable service for our content marketing needs. As a startup, Koala Marketing has taken the time to listen and learn about us and our business objectives. Since, they have given guidance and support the whole way, whilst being flexible to our needs and very considered with our feedback. It’s been a great partnership, and I’m over the moon with the strategy and content that has been created for my business – I can’t recommend this marketing agency more highly.”

Daniella Bird, Space Positive, Founder

“We hired Koala Marketing to manage our social media. In no time, we had a clear and personalised strategy established, which took in to account our company-wide plans. It’s been just three months, and already our presence on Facebook has grown as a result of great content our customers want to engage with. Handing this over to the capable hands of Koala has given us more time to focus on our business. Thank you for using your expertise to make our core social channel look more professional.”

Craig Smith, The Baggage Handling Company, Director

“We needed something different to engage our customers. Koala came in by developing an exciting new Summer campaign. Their strategic approach created opportunities to drive excitement of upcoming events, generate awareness of venue hire possibilities and capture the details of visitors for later contact. The activities included web development, design, e-marketing, blog content and social media. Thank you to the team for creative ideas and their support throughout.”

Toby Woodfine, Southsea Beach Cafe, Owner
The branch & roots worksheet

Not sure where your biggest marketing gaps are? This simple self-check tool will help you spot them. In just a few minutes, you’ll see:

  • Where your brand is strong
  • Where you might need extra creative support
  • What to prioritise over the next 3 months

We’ll review your answers together in our kick-off call, so I can step in exactly where you need me most.

Download the worksheet and start mapping your next steps below:

“I work as an extension of your team, not outside of it. You’ll always know who you’re working with, and I’ll be invested in your brand as if it were my own.”

Next steps

Not sure which package to pick? Book a free call and let’s figure it out together.

How would you like to work together?
What are you interested in?