The notion of “business as usual” has gone the way of the dinosaur within our newfound modern world of digital marketing. Concepts that were perfectly valid in the past are now quickly falling by the wayside to make room for more targeted solutions.
Whether your startup business is looking for a bit of much-needed direction or your well-established company requires a little forward momentum, the fact of the matter is that appreciating what the experts have to offer is crucial if you hope to experience sustainable success into the future. So just what are the recent hottest marketing trends and let’s understand how they can take your budding enterprise to the next level and beyond.
Peeling Back the Layers of Personalised Content
Let’s be honest; we are all aware that personalised marketing strategies are key within the digital domain, and this practice dives into the deep end by obtaining targeted information about the end-user. This is particularly the case when referring to B2B marketing, as businesses need to keep their fingers on the “pulse” of their target demographic in order to curate both targeted and relevant content.
The Return of Humble Email Marketing
You might be surprised to learn that automated email marketing applications are also set to make waves. As these methods have become decidedly “smarter” thanks to the role of AI (more of this later), such campaigns can be easily integrated into overall engagement strategies. The good news is that businesses are now able to create material that will be of interest to specific users; helping this content to avoid the dreaded spam folder.
A Hands-On Sense of Interaction
Sometimes a hands-on approach is needed, especially when it comes to online content. This is now being delivered to the end-user with a more interactive approach. At some point, we have all used tools such as virtual calculators, as well as point and click infographics. These cool infographics and tools enable visitors and potential customers to remain interested in your content for a longer period. It’s a no brainer, the longer you engage your users, the more chances of conversion. It’s a win-win.
Let’s also point out that interactive content can be integrated into other areas of an existing marketing campaign. This approach is much more attractive when compared to static techniques, and its presence will undoubtedly grow in the not-so-distant future.
AI: Revealing the Wizard Behind the (Digital) Curtain
Anyone who has ever read 1984 by George Orwell is likely to be somewhat suspicious of the role that artificial intelligence will play in reference to marketing campaigns. However, bots and algorithms are not slated to replace their human counterparts anytime soon. On the contrary, these systems are more likely to complement the roles that humans play. So no need to panic just yet. What we should instead witness involves how advanced AI programs are embedded within existing content strategies.
Believe it or not, the chances are high that you have already interacted with AI-based programs. Some common examples include:
- Targeted advertisements.
- Autocomplete forms.
- Smart online retail searches.
- Mobile app recommendations based on your previous browsing habits.
As this technology continues to evolve at a breakneck pace, it only stands to reason that it will become even more prevalent in terms of end-user interactions.
Connecting with Chat Bots
Much like artificial intelligence, chatbots have come a long way in recent years. No longer are these clumsy widgets struggling to answer even the most basic of questions. They have advanced to the point where a staggering 35 per cent of consumers state that they are willing to communicate with a chatbot to address a question or problem. We are experiencing the much-needed evolution of the chatbots, and witnessing them becoming integrated into traditional services that would have previously required a human presence. For example, how many times have you booked online a hotel or dinner reservation? Chances are you spoke to a chatbot. As brands of all sizes are now able to appreciate the role of such smart and automated services, they should become even more innovative and intuitive.
A Bright Digital Future
These five interesting trends will undoubtedly have a profound impact on the marketing community. Of course, the remainder of 2019 could highlight even more stunning advancements as businesses continue to try to maintain an edge over their competitors. This is why it is essential to make sure that you are up to date with the latest trends, meaning you can always stay one step ahead of the game.
Here at Koala Marketing, we strive to provide smart and eco-friendly solutions to our growing client base. Our team fully appreciates the fact that a passion for content creation will translate directly to the customer in question. If you would like to learn more about the strategies mentioned above or should you be looking to develop a hands-on relationship with our agency, please feel free to contact us: firstname.lastname@example.org.