When one door closes… We’ve all heard that one. But do we focus for too long, regretfully, upon a closed door, that we miss the one which has opened for us?

I wanted to talk today about being present and taking stock of our achievements and our losses.

Welcoming the closure of each door by showing gratitude to it gives the actions we take the right send-off. This ‘slow-down’ consideration allows us to evaluate our efforts, analytically.

Development isn’t (or shouldn’t) always be about “the next great idea…”, it is also “what could we have done better?” Stalling the ‘mad-rush’ and slowing busy brains gives us the chance to digest our work, and it’s impact, proffering our minds space and time to draw a breath. This latitude and freedom are where opportunity and ideas reside. By giving ourselves legroom to stretch out and grow, we allow the chance to refine our skills and become better at knowing which doors are worthy of admission.

This might sound corny and obvious, but if you are anything like me, I must consciously stop myself and perform this step. I assume the same must have been said for Walt Disney;

“We keep moving forward, opening up new doors and doing new things, because we’re curious… and curiosity keeps leading us down new paths.”

(But you know what happened to curiosity…?!)

Without this thoughtful pause, the work-treadmill will keep churning an ever-growing checklist, and you’ll be spinning through doorways, who knows if they are the right ones, straight into a burnout, eventually.

Happiness and contentment can often sneak in through a door you didn’t know you left open. Revisiting past doors from new perspectives could yield positive changes in you and your business.

This isn’t just advice for smart working, in essence, what I’m trying to say is,

“relax buddy, breathe and chill, there will always be doors, you just dont have to keep running toward them at one hundred miles an hour to achieve” and,

“If opportunity doesn’t knock, build a door” – Milton Berle.

Marketing isn’t just ‘making things look pretty’, although I think that’s what many of my friends and family think I do for a living. It is also about data. Data drives my decisions within the realms of my values and aims as a business – What are people interested in? How are people engaging with my content? How are people finding me?… I take time to evaluate these performance indicators, and from there, new doors open.

I’ll finish on this, remember to slow down, check-in with yourself and your business and try not to be too ‘judgy’ when things haven’t gone exactly to plan. Look for a positive way you can learn from these efforts and move forward with intention. If this sounds tedious and not your ‘thing’, work with a professional who can help with the analytics. Taking a data-driven approach to your marketing strategy will help you to make better, more prosperous decisions for your business.

Looking for business marketing consultancy? Talk to Koala.

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At Koala we are about more than just numbers. We are people driven, passionate and keen to educate and lead others into sustainable and eco-friendly futures. Working with us will help your business to streamline marketing actions into measurable results using our effective smart marketing services.