Lockdown has given us one thing, more time to research and plan our ‘next moves’, post-pandemic.
I am sure that many successful entrepreneurs and fast-growing startups will agree with me that digital marketing plays a hefty part in the growth of a company, with the ongoing rise and consumption of online content.
‘Social media users have passed the 3.8 billion mark with this number increasing by more than 9 per cent (321 million new users) since this time last year.’ (1)
However, running social media campaigns without a social strategy or putting unnecessary content on to your website with no forethought will not improve SEO or bring you the desired results you are seeking; to generate a greater presence online. It is only with effective marketing strategies that you will reach your business goals. Read our article below to understand what you need to know when choosing the right marketing consultant for your business.
Will sourcing a marketing expert help me reach my objectives?
Whether you choose the agency or freelancer route, instructing a high-quality creative specialist, with technical skills, and the know-how to plan and execute marketing campaigns will help you to stay ahead of the game, and ultimately support your business to grow and enjoy greater success.
‘You may think DIY marketing is cheaper, but it could cost you far more in the long run.’ (2)
How do I pick the right creative person for my company?
Before you open up Google, shut your eyes and select at random a geographically local marketing professional, with claims of marketing brilliance, there are some points to consider that will help you ensure you are choosing the right marketer for you:
1: Have you identified your aims?
Many digital marketing professionals are experienced in a specific audience or sector and therefore equipped to meet precise goals. Before instructing any marketing support, it is essential to identify what you are looking to achieve, then look for a marketing person whose strengths and assets will help you reach those aspirations. They should demonstrate relevant experience or at the very least, show a willingness to research and gather proper knowledge into your business and sector.
2: Are they a good fit for you?
The creative entity must possess the necessary experience and expertise, but it is just as critical to select people who are like-minded and share your values. This external resource must become an extended part of your team and work in synergy with you and your employees, to help you reach your goals. Without this connection to your business, this action may end up disappointing you.
3: Do they bring knowledge of the latest marketing trends?
Digital marketing is a fast-moving and dynamic field. It is every individual creative person’s responsibility to stay up to date with current marketing trends and effective tactics within their specialism, if they have one. This knowledge is part of the reason you are hiring them in the first place and what makes their skills such a valuable asset to your organisation. You should see this creative flair on their company social media profiles or in the campaigns they design for you.
4: Do they show a commitment to your organisation?
When reviewing ‘creatives’, be mindful of those who respond late or use a template for their replies. Focus on those who prioritise your requests and make time for you and those who apply research into the solutions they offer. You are looking for consistency and enthusiasm, these points confirm a genuine interest in your business. Choose someone that will stay dedicated, with a legitimate interest in helping your brand and your business grow.
Could Koala Marketing be the right match for my company?
Many SMEs and startups try marketing themselves, with little to no success and wind up with a headache, unwanted stress and a focus taken off essential tasks. Outsourcing to experienced marketing professionals, like Koala Marketing, will help you achieve with a manageable budget.
We have more than 10 years of experience in running successful digital marketing campaigns, specialising in technology startups and small-medium sized business across the UK. Unlike many marketing consultants, our USP is we are skilled across multi-marketing disciplines. If you are looking for a powerful strategy, across various streams; digital marketing, branding, SEO, social media, strategy and campaign planning, video, content writing and more; we can help!
Drop us an email today to set up a no-obligation informal meeting on Zoom, so we can learn more about you and your business – email@example.com.